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Monday, September 19, 2016 It was a close race for format of the summer of '16 but the winner is: Classic Rock.

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Although Classic Rock's increase (up 5.1% this summer) was a smaller uplift than previous winners, it was enough of an increase to be named "format of the summer." ...

Going back to the summer of 2011 format winners have included (in order): Hot AC, Pop Contemporary Hit Radio (CHR), Country, Classic Hits (twice) and this year, Classic Rock.

While it didn't have enough of an increase over the summer, News/Talk had its highest August increase since the last presidential race in 2012.

The format had it's highest August increase going back to the start of full PPM measurement in 2011...

Stations used in this poll include those in the 48 measured Nielsen PPM markets (Nassau-Suffolk, Middlesex-Somerset-Union is included in the larger New York metro and San Jose is included in the San Francisco metro).

Data used in this report is inclusive of multicultural audiences.Hispanic consumer audiences are composed of both English and Spanish speaking representative populations... Only TV outranked radio in the survey of local advertisers...In the study, one-third to more than half of the advertisers questioned believe traditional media complements their digital goals.The ad buyers rated how each type of media works in helping them reach those goals, as follows: When it was suggested that radio reps could attract new business by flipping the script on their sales pitch, here's what Gordon Borrell told Inside Radio: "If they turned the conversation around and learned about advertisers' digital goals, they might actually have a better chance of selling spots.One of the resounding clangs in the thousands of comments we received is 'please listen to us!' They really need reps to listen, and I'm pretty sure if they do that, they'll hear plenty of opportunity where radio can meet an advertiser's goal."Radio ranked fourth among the media advertisers select to increase their budgets for.