Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.
Adult dating or no-strings-attached dating is a variant of a traditional online dating service.
Where traditional services aim to bringing people together for the purposes of a meaningful relationship or friendship, adult dating is aimed at those who are seeking short-term sexual encounters.
Many adult dating sites focus on the local aspect of finding a match.
Some users regard the service as no different from finding a one-night stand on a night out.
who are actively campaigning against such sites in the United Kingdom after the ASA did not upheld complaints against the advertising of such services.
This form of dating is a growing niche within the dating world, with many sites offering an adult dating service, even if their offerings aren't strictly adult oriented.
Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.