Legions of companies are preparing to show off their music apps and other technologies when the exhibit floor opens at SXSW Interactive on Monday, but already, a handful stand out from the pack.
Ai R Guitar, one of eight music finalists in the Microsoft Biz Spark Accelerator, a months-long app contest with the final judging on Wednesday, makes an unlikely pairing out of air guitar and augmented reality — thus “Ai R Guitar.” To play, you must first don a T-shirt with an image of a guitar on it — or tape a printout of this guitar (.pdf) to your torso.
The system relies on your webcam to understand when you’re strumming, which makes video recording a natural extra feature.
You can choose to record your Ai R Guitar performance, after which the app offers a link and embed code so you can share it with your friends.
There’s only one song for Ai R Guitar so far, from Wales’ The Last Republic, but the opportunity clearly exists for more bands to launch their own Ai R Guitar songs.
Instead of selling a regular band T-shirt, they might follow The Last Republic’s example by putting a guitar on the shirt, giving their fans a (very) different way to play their music.
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