Hoehn had had plenty of experience with online dating and had helped friends redo their profiles in the past.
It wasn't until after a bad breakup, however, that she realized redoing profiles was something she could be doing professionally.
"My friend came over, and I was looking at her profile thinking, 'Well if my love life sucks, I may as well get yours in order,'" Hoehn said to Business Insider.
People needed someone to do this for them." Profile Polish's services and prices vary depending on what each client needs.
For , Hoehn will select photos, edit them, and help a client understand what works and what doesn't.
A solid copy edit and photo makeover costs , while a more in-depth package costs 8.
Since launching Profile Polish a year ago, Hoehn's business has increased rapidly, and she now gets between 10 and 15 requests a week.
The vast majority of her requests come from men, and they tend to be on major platforms like Ok Cupid and
She's also worked with JDate, How About We..., and Plenty Of Fish, and she even has a special, photos-only package for people on Tinder.
"If you say something like 'I'm really funny,' the person reading your profile really has no reason to believe you unless you a crack a few jokes somewhere," Hoehn said to Business Insider.
"Instead of saying you're spontaneous, talk about the time you hopped on a plane to Thailand.
If you help people come to their own conclusion, it hits harder and is more memorable." Those specific details will appear much more genuine than a long list of personal qualities, which often end up sounding like a resume no matter how admirable they are.
"A lot of people spend time on their profile describing the person they're looking for, saying they'll treat her like a princess or spoil her rotten," Hoehn said.
"Someone browsing your profile is trying to picture you in their life, so they need to know about you." While things like your hometown and alma mater are certainly important, you may want to save all of the gritty details for the first date.