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White Label (WLD) is an online dating platform provider.The company currently has 3,243 partners worldwide in countries including the US, Canada, South Africa, Australia and all European regions.Headquartered in Windsor, England, the company also has offices in Miami, US and Sydney, Australia.

White Label (WLD) was started in 2003 by Ross Williams, founder and managing director of web design agency Rawnet.WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.This enabled the company to provide dating software, membership database, payment processing, customer support, hosting infrastructure and tax processing to partners looking to set up dating sites.The membership database is segmented according to personal details (age, sex, geographical location, etc.) and interests (sexual preference, music tastes, religion, hobbies, etc.) and then shared amongst all the partner sites in the network.This means that a member who joins on a “general” dating site will appear in the search results of all sites in the same category.

The same approach works for other facets such as Over 50s, Casual and Gay dating.There are also some unusual terms on some websites where they claim they can irrevocably use any information that you have provided to them.There seems to be no opt-out as to how far this data is shared between related sister companies.Early on, Williams was joined by Steve Pammenter, a recruitment consultancy owner who helped set up Global Personals Limited in order to fund and launch White Label In 2009 WLD announced annual turnover of £25 million, hired Darren Damiano from as financial director and secured a further 2000 plus partners.White Label Dating® is the world’s leading online dating provider.